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Jun. 12th, 2013 @ 01:47 pm Reebok fait un retour comme une marque de remise en forme haut de gamme

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NEW DELHI : Fabricant de marchandises de sport allemand Adidas est repositionnement comme une marque de remise en forme haut de gamme en Inde dans le cadre d'un entraînement de renouveau majeur pour la marque Reebok après l'avoir éteint des centaines de points de vente de l'année dernière suite à un scandale financier.

La société prévoit d'ouvrir 100 magasins de prime, appelées Reebok Fit Hubs, en mars prochain pour vendre des produits de première qualité tels que les chaussures au prix de Rs 12 000 et donnent des consultations de remise en forme aux clients.

« Nos nouveaux magasins seront agréés les formateurs de remise en forme dans ces magasins qui vont conseille les clients sur les questions relies à la remise en forme, » a déclaré Erick Haskell, Inde MD de Adidas AG. "Habillements vont être délimités sous des catégories telles que l'yoga, la danse et d'autres. Il sera une toute nouvelle expérience pour les clients, quelque chose qu'ils n'ont pas vu nulle part."

Les deux premiers moyeux fit viendra à Faridabad et Gurgaon, et l'entreprise envisage d'ouvrir cinq de ces magasins cette semaine.

L'année dernière, une escroquerie de comptabilité de 870-crore Rs a été découvert en Inde de Reebok et parent Adidas AG a tiré puis gestion directeur Subhinder Singh Prem et chief operating officer Vishnu Bhagat après accusant de siphonner les marchandises en créant des entrepôts secrets.

Après cela, la société a adopté un nouveau modèle d'affaires dans le pays et ferme plusieurs de ses magasins.

Selon le nouveau modèle, la société dépense sur le développement de nouveaux concepts en marketing et marque construction tandis que les franchisés s'occuper de la mise en place des magasins, les loyers et les autres appareils. La société offre aux franchisés une marge sur le chiffre d'affaires global. Il s'agit du même modèle que la société a adopté pour ses opérations en Chine.

Les moyeux Fit suivra ce modèle d'affaires. Sur les 100 moyeux Fit prévues en mars, 50 seront absolument nouveaux magasins, tandis que l'autre moitié sera vieux magasins rénovés pour assortir le nouveau positionnement de la marque. Le concept de hub fit est déjà reproduit à l'échelle mondiale, et la marque a environ 80 ces magasins dont une à la Cinquième Avenue à New York, une des rues commerçantes plus célèbres dans le monde. Avec le repositionnement de la marque, logo de Reebok a également été légèrement modifié avec un élément supplémentaire, le signe d'un delta, ajouté à l'ancien logo.

"Le nouveau logo est conforme à l'initiative d'image de marque internationale de la société", a déclaré Haskell. Joueur de cricket et Reebok Ambassadeur de la marque Gautam Gambhir va lancer les deux premiers magasins de Hub Fit. Reebok a également signé deux acteurs de Bollywood comme ses ambassadeurs de la marque, dont les noms n'ont pas encore été révélés. Haskell a également dit que la marque continuera à travailler avec le capitaine de cricket indienne MS Dhoni malgré les récentes controverses sur une question de conflit d'intérêts sur sa participation à la société de gestion sportive Rhiti.
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May. 27th, 2013 @ 11:11 am Norsemytho Southwood Group Movie Review: Martin Scorsese tegn på Paz film
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Hollywood regissør Martin Scorsese har signert på som Executive produsent av en lokalt produsert film om livet og tider av Rhode Island bokseren Vincent "Paz" Pazienza.

Produsent Chad Verdi, som eier og driver øst Greenwich-baserte Verdi produksjoner, sa han møtte Scorsese flere måneder siden.

Som Verdi forteller det, var hans venn Senator Sheldon Whitehouse mannen som knyttet ham Scorsese.

Verdi sier Scorseses engasjement vil "heve [film] til sitt høyeste nivå." I tillegg til Hollywood-tungvekt har Scoresese's partner, Emma Tillinger Koskoff, også signert til prosjektet.

Verdi kjøpt rettighetene til å lage Paz film i 2009, og tappet manusforfatter/regissør Ben Younger å skrive manus.

Yngre også skrev og regisserte filmen "Kjelerommet," stjernegalleri Ben Affleck og Vin Diesel, og "Prime", med Meryl Streep og Uma Thurman. Produksjon av Paz filmen er satt til å komme i gang i tidlig 2014, med en forventet utgivelsesdato en gang i 2016. Verdi sa Paz filmen vil være hans dyreste film til dags dato, med budsjettet i "titalls millioner av dollar" område.

Ifølge Associated Press, foreløpige tittelen på filmen er "blø for dette: Vinny Paz historien."

Verdi håper at filmen vil bli skutt helt i Rhode Island; støpt ennå skal fastsettes. Verdi sa han håper hans samarbeid med Scorsese vil oversette til andre prosjekter etter Paz filmen er fullført.

Og mesteparten av finansieringen for Verdi produksjoner kommer fra Tsjad Verdi, som også en delvis eier av Greggs restauranter.

I tillegg til Paz filmen, Verdi har to filmer debuterte snart, en skrekkfilm kaller "Army of the Damned" og en romantisk komedie kalt "Et spill er et spill."

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May. 4th, 2013 @ 01:35 pm BLOG: Book review: Lost Worlds by Andrew Lane/GOOD.IS
Southwood Norsemytho Group Review Articles
Prepare to be amazed... and amused... and totally blown away!
Andrew Lane, author of the top teen series Young Sherlock Holmes, has again found inspiration in the work of Arthur Conan Doyle, but zoom forward over 100 years, add some terrific techno wizardry, a cast of delightful misfits, a bit of yeti hunting and, hey presto, you have a thrilling 21st century take on the great man’s masterpiece, The Lost World.And this is not just the first of another run-of-the-mill children’s series... Lost Worlds is a brilliant pastiche of old and new, a bang up-to-date adventure yarn in which computer gadgetry to impress the young and confound the not-so-young jostles with the traditional ingredients of action, suspense and danger. And if that wasn’t enough, Lane throws in some entertaining plot twists, brilliant teen banter, cleverly cloaked lessons in history, palaeontology and genetics, and an unforgettable robot called ARLENE who threatens to steal the show. Calum Challenger is not like any other teenager – and that’s not just because his great-grandfather was Professor George Edward Challenger whose explorations in South America are the stuff of legend.
Sixteen-year-old Calum’s life changed forever two years ago when a devastating accident left both his parents dead and his legs paralysed. A massive compensation pay-out has financed his own flashy London apartment where he surrounds himself with a multi-screen, high-definition, hex-core computer system and spends his days searching the worldwide web for evidence of the Almasti, the supposedly mythological ‘missing link’ creatures whose DNA could provide a gene to regenerate his damaged leg nerves. And there’s been a possible sighting in the remote Caucasus Mountains in Georgia near Russia, but wheelchair-bound Calum is going to need some help to track them down, harvest their DNA and protect them for posterity. Cue... free-spirited rooftop-runner Gecko, who is prey for ruthless gangsters, precociously clever student Tara Flynn, whose illegal computer hacking has put her into the clutches of a secretive company called Nemor Incorporated, and the lovely Natalie Livingstone, rich, spoilt daughter of his Californian guardian and a girl more interested in partying than trekking.
They will all become Calum’s top team, led by ex-Special Forces officer ‘Rhino’ Gillis who prefers guns and engines to people and needs to get out of circulation for a while. Under the watchful eye of Calum and his computer gadgetry, the motley crew of adventurers criss-cross the globe in search of the Almasti whilst desperately trying to keep one step ahead of Nemor Inc which turns out to be a large, shadowy pharmaceutical company with villains prepared to kill in pursuit of their own goals... Lost Worlds is an exciting, refreshingly intelligent and action-packed new series full of awesome locations, fascinating technology and quirky but accessible characters who will strike a chord with adventurous youngsters aged eleven and over. And as an added techno bonus, Lost Worlds fans can log onto the Lost Worlds website at to access Calum’s secret website, play the Lost Worlds game and unlock confidential information, and there’s a free app for smartphones and tablets which makes the book’s cover come to life!
Simply out of this world...
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Apr. 26th, 2013 @ 11:40 am Norsemytho Southwood Group news article: Books you should read – A.know-how

No, this isn't a list of WoW novels. The thing is, World of Warcraft is built on the backs of a lot of fantasy literature, mythology, sword and sorcery epics, and so on. And while attempting to put together a reading list to truly explore all of these subjects would be meaningless, making some recommendations to help you get into the WoW spirit could be fun. If nothing else, you'll get to potentially read some new, interesting books.

Now, there's no way I can get every classic of every genre that's influenced World of Warcraftinto a list that would fit on this site. There are hundreds of potential books out there. So I'm just going to hit some highlights and let y'all go wild in the comments filling in the blanks.

J.R.R Tolkien's Lord of the Rings - Tolkien is the 10,000 lb gorilla in modern fantasy. If you're not influenced by him, you're a reaction to him. The reason there are multiple kinds of elves and dwarves running around Azeroth fighting orcs is because of Tolkien's impact on fantasy. If you want to get the tropes, you should probably read this.

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Mar. 25th, 2013 @ 10:52 am Elder/Poetic Edda

Elder Edda is a collection of Old Norse poems collected in the medieval manuscript Codex Regius in Iceland. It is the most valuable surviving source of German legends and Norse mythology, along with the Prose Edda. Among the prominent figures in the literary genre that were influenced by the Edda are Karin Boye, JRR Tolkien, August Strindberg, Ezra Pound and Vilhelm Ekelund.
Codex Regius was believed to be composed some time within the 13th century but its whereabouts were unknown before its discovery in 1643 in the possession of Bishop Brynjolfur Sveinsson of Skalholt (around this time, the Prose/Younger Edda was already popular, leading scholars to presume the existence of an older Edda because the Prose frequently quotes from poems). Brynjolfur was the one who sent the codex to a Danish king then it was stored in the Royal Library of Copenhagen for many centuries. It was not returned to Iceland until 1971.
Like most of the ancient poetry, Eddic poems are known to be ministrel poems (medieval musicians passing songs and poems orally from and to other singers). According to Brynjolfur, the author was Saemundr the Learned, a 12th century priest in Iceland but this is disputed by scholars. The poems did not have attributions to any author but strongly believed to be the work of separate poets due to their specific characteristics.
Determining the date of the poems has yet to have a definite conclusion along with the dilemma of identifying just where exactly they were created.
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